The Umami factor: 5 fashion brands to leave you wanting more.

Stuff we love

We love stumbling upon a new brand that makes us stop in our tracks and chant want want want (NB in head only if out in public). Whether the moment strikes whilst leafing nonchalantly through a mag, catching a sly window glimmer, or just scrolling online - that oooow moment is real.

Here's just a handful of super fancy brands we've recently discovered and had to share:

  1. Sarah Baily – if you weren't badass before, you will be once you don one their ultimate cool girl metallic leather jackets. The aesthetic is a bit like the love child of Rainbow Bright and Joan Jett, with a splash of early Noughties Beckhams chucked in (during that phase when they took to wearing matching racing jackets - only these are sooo much better, before you get scared). 
  2. Ike and Ernie – a small unique clothing brand with retro but edgy cosmic vibes and founded ‘as a celebration of sisterhood’ (cute!). The ‘Joplin’ coord suit is the star of their Nymph range in our opinion. 
  3. Rixo – their dreamy vintage inspired dresses nail so many situations - from floaty summer wedding look, to mid week superfly casual with boots or trainers. Especially loving their pieces which mash up the boho vibe with quirky bold 70s prints.
  4. 10DecoArt – behold a standout jewellery brand from this fab Polish design team. Serving up some seriously  fresh style for your viewing pleasure. Invest in these and we reckon they'll become keepers for life
  5. Rose Rankin LDN – standout sneakers made entirely in the UK and always offering a whole host of fresh textures, colourways and patterns. Say hello to visual shoe candy with a colourpop twist. 

 So, there you have it. Five brilliant brands you may not have known, but now you know. You're welcome! And of course, don't forget to team any outfit with a pair of standout earrings.  Browse ours here

How bold style choices have changed the world

Be Bold for Change


We'd like to take a moment to big up some of the badass ladies who have used powerful style choices as a mechanism to shift up perceptions and ignite change.

First up, let’s consider Katherine Hepburn. The Hollywood leading lady’s masculine style choices were positively scandalous at the time and flew in the face of expectations. We thank her for literally breaking the taboo of women wearing trousers. Just think about how stifling it would be if that one had never been sorted?!

Jump ahead to the 60s and Mary Quant smashed the connection between showing some leg and being considered 'frightfully uncouth'. It was an important moment in terms of calling out how unacceptable it is to label women as slutty for what they wear - plus challenging the connection between sexuality and morality. 

Just one decade on, and Vivienne Westwood helped pioneer punk, kicking off a politically charged cultural movement that influenced society hand in hand with fashion. She continues to make bold fashion statements and remains a leading influence across mainstream creative culture today.  

In the 80s, Madonna took boldness on female sexuality to a whole new level with her bodices, pointy boobs and Sex book. Far from being the pawn, she creatively directed and produced her work and portrayed a sexual women in charge.

Bjork seriously challenged the music scene by literally mashing up contemporary artistry and music in the 90s. She also did loads for female representation in the industry by insisting on rightful Producer and Writer credits and refusing to be the ‘front lady’ in a male led industry.

Whilst this lady has been styling it out for nearing a decade (literally) it was in the 00s that Iris Apfel entered most of our lives. She has showed unequivocally that age ain't nothing but a number - shifting perceptions on female beauty and style through outlandish and experimental fashion choices.

Beyoncé has been killing it since the 90s, but we have to say her more recent bold choices have really taken it next level. From Black-Panther-evoking dance routines to a semi-naked pregnancy look book, she’s made even our eyes pop - in a good way, we think... Because thought provocation has got to be a key part of all this, right?

But the thing we most truly love Queen Bey for is inspiring a whole generation, and black girls in particular, to feel proud and empowered by the true awesomeness of their thighs. That is cool - and quite an achievement! Women in all their variety encouraged to stand strong. Now that is a true service to society. 

Fashion is a form self-expression and creativity and plays an important part in our culture. We reckon our choices can have a powerful influence on society - and these women certainly prove the case, hands down! Sisters, we salute you.

Your Guide to a Super Fun Valentines Day

Valentines fun

 For some, Valentine's Day is about being the most romantic, for others it's an excuse to publicize couple smugness, for others it a total load of rubbish. For us, well we reckon any excuse to celebrate basically... anything, is all we need – so why the hell not!

And yes okay so we also get that it's a marketing hook to make us feel like we need to buy a whole load of stuff blah blah, but ignoring all that...

Here's our guide for making Valentines a super FUN day:

Indulge - first up, start the morning by announcing you will only be drinking pink champagne - all day. In reality it will be Prosecco, caffeine is still welcome and you'll move on to water by 11am, but it's the excitement in that intention during those first few hours that is the fun bit.

Style it out – whether it's a subtle rosey blush, a full on pink dress or a kitsch loveheart pin badge, we reckon a bit of dress up is always fun... And if it's the doe-eyed romantic cliché you want to jump on for the day, we thoroughly recommend browsing our 'Butter-wouldn't Melt range' – for all your pretty as a picture dreamz.

Go full on Betty Cooper – cut the kiddies breakfast toast into heart shapes, give out mini-packets of love hearts to strangers, bake heart shaped cookies for your colleagues (or at least intend to and then buy a pack of those heart shaped Haribo on your way in to work).

Embrace the love – we reckon an excuse to take some time out and ponder all those you love is really rather nice. So make sure you text your best pals, call the Aunty you know is going through a tough time, cover your partner in a 101 kisses (even if they tell you to stop after 7, we're sure they'll see the romantic side in the end - or start laughing at a very minimum).

Go your own way – when it comes to what you actually 'do', make sure it's something you want 'to do'. There's nothing worse than forced fun - from going large with your pals on Tuesday night just to prove how much you looove being single, to squeezing into a packed restaurant for a fixed price set menu with your partner just because it's the done thing. If those options work for you - great, but if you'd rather be snuggled up at home with your lover, having tea with your Mum, or doing nothing at all, that's okay too - and has no reflection on how happy or successful you are!

Treat yourself – since self love is obviously the most important prerequisite of any goodness, we reckon you need to buy yourself a Valentine's present - whoop! We'd recommend something frivolous and fun e.g.:

  • A totally glittery clutch bag (what it lacks in practicality, it makes up for in joy) – check out these ones from SoS15
  • Super fancy indulgent chocs from Saint Aymes (only challenge is they look so good you'll be sad for a moment that you can't wear them - before the devouring begins that is) 
  • The stay-on lipstick of your dreams (i.e. this one actually works - literally all day - and is only £4.99!!) from Sleek 
  • Standout vintage gems (sorry, if that's a bit of an obvious suggestion, but of course we had to go there) -

So there it is, our guide to a super fun Valentine's Day. We hope you enjoy yours x