About us

Milk Tooth LDN is dedicated to statement earrings.

As seen in Wallpaper, Elle, Refinery29 and more.

Our mission is to ignite bold choices, starting with your badass earrings. We have collaborated with charity Bloody Good Period and are vocal supporters of social justice movements including the Equal Pay and Repeal the 8th campaigns. The philosophy is simple - embrace your own style, buy things you love, feel the power and take on the world. We serve up head-turning vintage alongside own fresh original designs, which are all gold-plated and will arrive beautifully packaged, ready to delight.


About the Founders:
Inspired by exploring vintage fairs across the globe, and sparked by an insatiable appetite for discovering distinct, impactful jewellery that wasn't either outlandishly priced or mass produced from the high-street, Milk Tooth LDN was created by Leyton-based husband and wife team, Ernestina and Mark Potts. The couple, who have backgrounds in brand, creative and graphic design, started trading a curated edit of vintage pieces from across the globe, before launching their first original collection in May 2017. Their hotly anticipated 24ct gold-plated second range, in collaboration with artist Maria-Ines Gul, embraces organic lines in celebration of womanhood.
The third and latest collection, Sphere, draws upon Egyptology, the cosmos and counterculture. Influenced by Sun Ra, each of the earring designs together make a complete story, symbolising ten key pillars in an alternative universe characterised by a more egalitarian and harmonious mythical culture. Each pair of earrings comes accompanied by a bespoke Tarot style card, designed in collaboration with Max Loeffler, winner of 2018’s prestigious The Folio Society Award at Quentin Blake’s House of Illustration.
Milk Tooth’s distinctive jewellery has since featured in titles including Vogue, Wallpaper, Dazed, Grazia and Elle. It has also been spotted on influencers including Alexa Chung, Callie Thorp, Munroe Bergdorf, Tavi Gevinson and Freddie Harrel, helping Milk Tooth build a solid fanbase reaching Tokyo, LA, New York, Paris, Berlin, Sydney and beyond.

Ernestina and Maria working on earring designs