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Proof fashion is good for you

We've long mused that the thrill of putting together a 'high-five-to-self' outfit must not only be lovely for the world's eyeballs, but also great for the soul. Well, today we bring you conclusive (or at a minimum quite decent) evidence that it is definitely good for you.

The logic…

Network building - if you've ever attended an event mainly (or possibly only…) to get dressed up for the occasion - and then ended up meeting loads of nice people, you'll know what we mean. 

History swotting - these days fashion is a melting pot of trends from across the ages - all intertwined with important cultural motifs that it's important for us to homage. From the miniskirt symbolising new freedoms for women in the 60s, to the Cleopatra inspired eye liner reminding us of female leaders gone-by (whether they were a tad scary or not!). 

Muscle toning - they say it's the little efforts over time that add up. In which case, just think of the cumulative arm toning clocked up through a lifetime of bracelet wearing. And don't even get us started on the calf toning from a pair of killer heels... 

Cultural enlightenment - who can deny the multiple connections between fashion, art and science. Just think about fashion and architecture as one example. Our very own Pluralist Collection features bold earring designs inspired by postmodern architecture and evoking the spirit of the late-20th century movement of the same name. Fancy right?

Coordination skills - whether it's a two minute ponder whilst in your morning shower, or a dedicated think whilst you wrap up the day before, when on a daily basis you're considering an outfit across underwear, clothes, accessories and hair, it is undeniably good practice for multitasking, mental agility and planning!

Mental health – from embracing exciting colours, to swapping clothes with pals, to feeling totally awesome in a brilliant outfit, there are loads of ways to have fun with fashion. And as long as we don’t take it all too seriously, it can be a fantastic way to celebrate your own choices, be yourself and feel confident.  

So, what you waiting for - get hunting for fashion accessories to make you happy (not guarenteed with purchase ;) right here x

 

The Umami factor: 5 fashion brands to leave you wanting more.

Stuff we love

We love stumbling upon a new brand that makes us stop in our tracks and chant want want want (NB in head only if out in public). Whether the moment strikes whilst leafing nonchalantly through a mag, catching a sly window glimmer, or just scrolling online - that oooow moment is real.

Here's just a handful of super fancy brands we've recently discovered and had to share:

  1. Sarah Baily – if you weren't badass before, you will be once you don one their ultimate cool girl metallic leather jackets. The aesthetic is a bit like the love child of Rainbow Bright and Joan Jett, with a splash of early Noughties Beckhams chucked in (during that phase when they took to wearing matching racing jackets - only these are sooo much better, before you get scared). 
  2. Ike and Ernie – a small unique clothing brand with retro but edgy cosmic vibes and founded ‘as a celebration of sisterhood’ (cute!). The ‘Joplin’ coord suit is the star of their Nymph range in our opinion. 
  3. Rixo – their dreamy vintage inspired dresses nail so many situations - from floaty summer wedding look, to mid week superfly casual with boots or trainers. Especially loving their pieces which mash up the boho vibe with quirky bold 70s prints.
  4. 10DecoArt – behold a standout jewellery brand from this fab Polish design team. Serving up some seriously  fresh style for your viewing pleasure. Invest in these and we reckon they'll become keepers for life
  5. Rose Rankin LDN – standout sneakers made entirely in the UK and always offering a whole host of fresh textures, colourways and patterns. Say hello to visual shoe candy with a colourpop twist. 

 So, there you have it. Five brilliant brands you may not have known, but now you know. You're welcome! And of course, don't forget to team any outfit with a pair of standout earrings.  Browse ours here

Is your jewellery a feminist issue?

Medley of earrings

43% of all large UK firms reported having NO WOMEN at board level at all in 2015. WTF right? There have to be tonnes of reasons, but we reckon one is simply because it just doesn’t appeal enough to many mega talented women. And maybe that’s because when we think about ‘corporate success’ it so often conjures up expectations of conforming to male defined norms and culture, which let’s face it, sounds totally stifling. We’re thinking formal work wear, in-the-know jargon, hidden pay scales, fixed working practices that haven’t really changed in a hundred million years... Blah!

We reckon one way to help over-turn that outdated culture is to proactively behave in a way that better suits and represents women. What we wear is only one part, but it’s an easy one to get on board with and an important tactic because it’s so visual – and hence the most obvious way to throw a clear signal – i.e. it’s time we mixed this shit up. It’s a bit ludicrous that when it comes to defining what’s smart to wear in a corporate environment, the starting point is a dude in a grey suit. And that’s one of the reasons we set up Milk Tooth.  

We want women to feel totally amazing – and rocking a pair of statement earrings is a flexible and simple way to embrace feminine awesomeness. It's also totally rejecting any pressure to avoid standing out for fear of coming across as vacuous or conceited. It’s been interesting to see Nigerian novelist and Feminist icon Chimamanda Ngozi Adichie add her perspective as the face of No7. She says: "Feminism and femininity are not mutually exclusive. It is misogynistic to suggest that they are. Sadly, women have learnt to be ashamed and apologetic about pursuits that are seen as traditionally female, such as fashion and make-up."

In a sense, it can even be empowering in itself to wear something a little different - if it helps you challenge that unjust fear of coming across as attention-seeking by wearing something a bit fancy. Masculinity is constantly associated with flashy cars or watches and we’re taught that boldness equates to strong leadership among men, so why should women worry about being bold when it comes to fashion choices. Okay, in reality there are still certain parameters we like to play within (maybe keep the neon tube top for Sundays ;) but there’s still a whole load of flexibility we shouldn’t be afraid of (I insist that a bit of bling on a Tuesday never hurt anyone).

In this day and age, women shouldn’t need to worry about appearing irreverent if they choose to care about fashion or dress feminine. Bringing your personality to work and not feeling like we all have to fit into the same mold has got to be a good thing if we want to appeal to a broad range of customers and create a workplace that all staff thrive in, right? So let’s liberate the men up too - self expression for all! For most people (including men) it’s a total no-brainer that increasing the amount of women in senior roles is a good thing - and there’s also a tonne of evidence. We know that gender diversity increases innovation, creativity and collaboration within a company, which in turn improves financial performance and reduces negative culture and reputation risks.  

Whatever your level within a company, we can all play a role in defining the culture we want to work within. We believe that being confident in your own style, and empowering other women to do the same, whatever their choices, is one way to help re-balance the playing field.